Brandtel

Market Research

Ask the right questions

We ask the right questions, find the appropriate answers and then translate those findings into actionable and useful results for our clients.

Quantitative Methods

Go Beyond Counting Numbers

Quantitative Consumer Research

Quantitative customer research, the companion discipline to qualitative, provides data that can animate and inspire, prove business cases, solve problems and uncover opportunity.

Brandtel's customer research analysts go beyond simply describing the data. We explore the hidden relationships and patterns within data sets and interpret the results, painting multiple portraits of a landscape or a segment that are the most true to life and the most actionable.

We use design thinking principles to ensure our research is asking questions that matter and delivering insights that will truly make a difference. Our human-centered, iterative approach to uncovering consumer’s thoughts, feelings and experiences allows us to build more accurate and mobile forward survey instruments with resonance.

Qualitative Methods

Qualitative Consumer Research

Go Beyond Describing Data

Quantitative customer research, the companion discipline to qualitative, provides data that can animate and inspire, prove business cases, solve problems and uncover opportunity.

Brandtel's customer research analysts go beyond simply describing the data. We explore the hidden relationships and patterns within data sets and interpret the results, painting multiple portraits of a landscape or a segment that are the most true to life and the most actionable.

We use design thinking principles to ensure our research is asking questions that matter and delivering insights that will truly make a difference. Our human-centered, iterative approach to uncovering consumer’s thoughts, feelings and experiences allows us to build more accurate and mobile forward survey instruments with resonance.

Apply The Correct Framework

The choice of methodology is a crucial one and should be driven by your research question. We apply the appropriate framework that will maximize value-added insights.

How we help

Consumer research methods

From a simple survey questionnaire to a detailed study, our team of experts will identify the precise quota sample, build and process raw data with a top-line analysis of information gathered. Surveys for market research is one method whereby you can derive reliable statistical answers to make your business decisions with confidence. Our team of highly skilled researchers will develop tailored surveys and, with an understanding of the consumer psyche, will analyze each data set to provide you with insight into competitor market trends, price point analysis and customer outlooks. This market research solution is ideal for any industry whether to facilitate healthcare market research or research for the consumer electronics industry as it is a time efficient and concise method of acquiring and analyzing large amounts of data.

Through focus group research, a controlled interview of a small group of target consumers moderated by one of our skilled focus group facilitators, we help your business understand consumer sentiments from a sociological perspective. Our team facilitates focus groups in-person and online through online focus group research practices.
Having conducted focus groups for consumer goods, beauty, pharmaceutical, advertising, politics, alcohol and a variety of other industries, our focus group moderation expertise have provided businesses with insightful market research solutions to drive more thoughtful design processes.

A great way of gathering detailed information and deep insights whilst building a rapport with your existing and potential customers, is to conduct In-depth Interviews (IDI).
Our incisive research techniques aid our expert team of anthropologists in conducting one-on-one In-depth Interviews in-person, over the phone through market research techniques and online in an age where webcam IDI are in popular demand.
Our In-depth Interview research methodology whether conducted in-person or through telephone interviews, provides a powerful mechanism to gain actionable insights into your business’ consumer base.
The advantages of In-depth Interviews in research allow our expert social scientists to push the boundaries in market research analysis by employing social listening skills, with an open-minded, flexible and responsive approach. For a more Ethnography research based approach, we also conduct in-home IDIs.

Ethnography is the study of people in their own environment which allows our team of social scientists to get up-close and personal by listening to and observing research participants in their natural habitats at home, in-store or at events. As a team with a strong anthropological and sociological background, we have developed a cohesive body of Ethnography research modalities to help your business thrive when designing products and services ideal to your consumer demographic. The advantages of ethnographic research lie in the conclusions derivable from observations of the consumer’s use of your business’ products or services in their natural setting allowing the most organic insights into consumer behavior. The value of ethnographic research is unparalleled as it also allows your business to assess gaps in the market to provide a concrete basis for future product development.

Creating an ongoing discussion with appropriate participants for a set amount of days for up to two weeks, Online Discussions or Bulletin Boards overcome the constraints of time zone limitations and allows for greater geographical reach. Allowing participants to answer set questions at their leisure in an asynchronous manner, helps gather more in-depth and rich insights. This is ideal for Home Use Testing, Diary Studies and Creative Testing.
There’s no need to fret about questions like ‘How do you start an online discussion?’ when you entrust your business’ Bulletin Board market research to our team of social scientists. We’ve created a streamlined workflow for the initiation of online discussions, the development of Bulletin Boards and we also meticulously monitor consumer interactions on online platforms as they post comments, answer questions, retrieve and send files relating to your business’ product or service.

How we apply our research

Market research techniques

Customer Needs Analysis

Tap into the unique needs of your customers beyond the surface. 

Competitive landscape

Explore the intricacies of your competitors to better position your brand. 

Brand Tracking

Measure how easily you solve a customer problem and satisfy a customer need.

Purchase Drivers

Statistically determine the factors influencing a consumer’s purchase decision. 

Ad Testing

Empirically test the effectiveness of your collateral with your target market. 

Journey Mapping

Measure how easily you solve a customer problem and satisfy a customer need.

Concept Testing

Determine how well your product or service resonates with your market prior to a substantial investment. 

Feature Optimization

Determine how to best enhance your product or service’s feature set for greater appeal. 

Price Sensitivity Analysis

Determine the optimized price point for your offering. 

User Experience (UX)

Assess how well your user experience resonates with your target base. 

Customer Experience (CX)

Take a deep dive into the ideal experience your customers seek. 

Customer Satisfaction

Simply determine the satisfaction of your customers.

Net Promoter Score®

How likely is it that your customers would promote your brand?

Who we are

The Brandtel difference,
powered by our people

Our team forges the perfect balance between science, art, intuition, and logic with a human-centered approach.

Let’s Chat

Our team is eager to share how we can transform your brand.